Understanding Promotional Planning – How do you plan for optimum timing of an outdoor advertising campaign?

It’s no surprise to learn that advertising is an art form in itself! Not only is the content and visual effect of whatever you have produced of great importance but so is the frequency and timing of your campaigns. Too early, and for too short promotional period, and people will forget about your event or promotion, too late and naturally they will have missed it.  It can be very difficult to know the optimum frequency for advertising campaigns. A degree of trial and error can work, where you have previously run a successful campaign, naturally, replicating the results should be straightforward and gain similar results. However, this is subject to so many variables, for example, seasonality, such as, people having less income at Christmas to spend on activities or competitor activity such as similar campaigns running concurrently, you must still plan for a highly impactful campaign. So, how do you organise your marketing plans and how often should you use outdoor media?

Outdoor Advertising Campaigns

AGMedia are the experienced specialists in print and installation of outdoor media, having worked with some of the most prominent clients in LA and installed a full range of media from city light pole banners to building banners and over the street banners. If you choose to use promotional outdoor media in your marketing plans, they will be more than happy to advise on your design and campaign ideas. If you are planning an event or exhibition, ideally you should aim to have your promotional advertising campaign installed at least two weeks prior to the opening. This will give people the opportunity to become excited by the offering and give time to book. It is very important to have the dates correctly displayed and, for as long as you are able to take bookings, or remain open, the outdoor advertising could remain in place to attract more visitors. Advertising too early may cause people to take note and then forget to attend or to book tickets and will be a waste of your advertising spend.

As they say – it is all in the timing!