Talking To Your Customers So They See Your Message

You’ve walked past a store that is under refurbishment yourself and thought “what a mess!”. Or you’ve been past a new store and with no sign or branding in sight, you don’t have a clue who is opening up or what will be there. Undoubtedly it won’t cross your mind again what is happening within the mall and, as a retailer, you have missed out on a window of opportunity to capture the attention of a potential customer. Whenever you are planning a change in store, it is the perfect time to incorporate a retail barricade into your marketing plan.

Retail Barricades – Communicating with your customers with Mall Wall

Communication with your customers is the basis of future relationships – it is the foundation of loyalty and return visits. When your customers feel involved, they are more likely to feel that they are part of your retail experience and will be more inclined to return time and again. During a phase of change – particularly when you are opening a new store, or launching a new range – it is critical to let your customers know what is happening! A retail barricade is essentially a wall that speaks to your customers! At Mall Wall we produce retail barricades to your custom requirements. Great ideas for content include ensuring your brand is prominent. If you are well known and your color scheme is instantly recognisable, then printing the barricade in your brand colors is highly recommended for the improved engagement and recall. Your goal is to keep your customer informed, therefore make sure you add the date on which you will be opening – without this, it does not provide an end goal (and call to action) for your customers). If this all sounds new and complicated, our specialist team at Mall Wall are on hand to help. We focus purely on ensuring your retail barricade is designed, printed and installed to a high standard, and have the experience to help you select the right campaign for your store.

Call us today at Mall Wall.