Retail Branding – How to get your name known without overbranding

Have you ever opened a magazine or turned on the TV and thought to yourself “Again”! There are some brands that have, at times, completely saturated advertising channels, from sponsorship to constant TV adverts, it can have the opposite effect to increasing sales. If consumers find that a brand is over advertising, it can be as determinantal as not advertising at all. Perceptions can range from “If they can afford all that advertising, why are the prices so high in store” through to irritation with the brand. For a retail brand, switching customers off is that last thing you want to do! With AGRetail you can promote your brand in the most effective way possible through a range of great instore and online options.

Retail Branding and Positioning

Not only are AGRetail experts in retail branding and position but they are one of only a few printers with G7 Master Printer Certification. This ensure that there is consistency throughout all of your marketing campaigns to keep your brand values. To effectively promote within retail, there are a variety of options that can be used to subtlety and discreetly build your brand while effectively promoting your products and services, and not over using any messages. For example, retail barricade are ideal for during a refurbishment or new store opening. For promotions or branding window graphics can be used and changed regularly due to their lower cost and ease of application and removal. In store there are lots of ideas to promote and interest your customers such as wall graphics, point of purchase displays and bespoke features such as the cash desk or wall signs. Ensuring you have effective branding can help your customers remember your store in a positive light and can mean you retain loyal buyers.

Talk to AGRetail today for more retail marketing ideas.