Outdoor Media – Getting The Best Out Of Your Campaign

Posted March 27, 2017

Choosing outdoor advertising as part of a marketing campaign is a great choice. Unrivaled for generating interest, catching the eye of a wide demographic and creating memorable campaigns, outdoor advertising offers fantastic opportunities for businesses, communities, charities and entertainment. Unlike printed media, TV campaigns or radio advertising, outdoor media has the power to attract thousands of eyes over a very short period of time, but there are a few basics to follow to get more from your campaign. Working with AGMedia, your campaign will be set to succeed, as the leading name in outdoor media, but what should you consider when planning your outdoor media campaign?

Outdoor Advertising Basics

Whether you are choosing to opt for city light pole banners, exterior or interior building banners, across-street banners, or even a more abstract approach such as sidewalk or floor graphics within a mall, getting the basics right can mean greater efficacy for your campaign. AGMedia can advise you at every step of the way, with design, manufacture and installation, but as a starting point it is a good idea to consider the following:

Color – if you have a brand, using your brand color scheme can help viewers identify quickly with the message. Strong bold colors are easily seen particularly when you have a short window to attract the attention of a passer-by, and it is best to avoid too many different combinations. If you are thinking about the contrast of copy with background, it is best to avoid having text in light colors that you may not be able to read from a distance.
Message – as a rule, keep your message short, sharp and memorable. You have a limited time in which to attract and influence people and they are more likely to retain a quick, simple message.
Contact information – your campaign will work to attract the audience you are aiming for, so make sure you have the relevant contact It would be disappointing for someone to want to book tickets to an event, visit or purchase, but not know where to go or whom to contact.
Time scales – make sure you plan well in advance. AGMedia will advise you on the timelines for pre-press and production, but booking in advance can ensure you create the right impact at the right time.

If all this sounds a little complicated, and you are unsure, simply call AGMedia; we can guide you from start to completion!