Outdoor Advertising – Why Copy Counts

Posted December 9, 2015

You’ve seen the diverse and interesting range of outdoor advertising solutions we have created for clients across California over the past few years. Use of great colours, eye catching imagery and ensuring it is printed to a high standard takes a significant step towards the perfect outdoor sign, but to be really impactful, the text you use must be right

Imagine driving past a sign for an event – it looks great and you want more information, but the banner is missing the name of the organiser, and the website address is so small it can’t be seen by the passing cars. Not effective as a campaign! So when planning an outdoor advertising campaign, copy counts!

Using the right words

When designing and printing outdoor media, whether this is City Light Pole Banners, Over The Street Banners, Building Banners or Parking Lot Banners, the text you use, size and style are vital. Your business name is probably the most important piece of information that you need to include alongside your contact details. If your potential customers don’t know who you are, how will they find out more? When it comes to text for signs, we would highly recommend you include:

Your brand or business logo/name – A logo is most striking as this is recognizable
Your contact details in a text size that can be easily seen from a distance
For events include the date and time
For promotional messages, keep copy succinct – It should say exactly what you are offering or promoting in the shortest, most impactful way. Text style should be large, an easy to read color and style on a background that does not make it appear unclear or confusing to the eye.

If you are unsure on any aspects of design of your outdoor light pole banner, text for your light pole banner or what to include, talk to us at AGMedia, the leading name in outdoor advertising. We have printed thousands of high quality light pole banners which line the streets of LA, and as such, we understand how to make an impact. Call us today to talk about your individual requirements!