Outdoor Advertising – Does Size Matter?

You’re planning your next advertising campaign for your museum, concert, play or production, event or exhibition, and you are planning to use outdoor media to help attract a new audience or spread the word. How do you decide on the right type and size of advertising for you? You may think that the biggest banners create the biggest impact, and they cannot possibly be missed, but in fact, think about some of the campaigns that stick in your mind. Undoubtedly, many of these campaigns will vary in size from the smallest advertisement on the side of a retail store through to a banner across a main road – they will not have a particular size in common. So, when planning your next outdoor media campaign, does size matter?

Outdoor Media Solutions For Advertising

Thinking about some of the impactful advertising campaigns around L.A., for example, City Light Pole Banners are all one size, but you cannot miss the stunning images and bold text featured on these well-placed advertising solutions. And building banners can be exceptionally large and with a show-stopping image, but that does not mean a strategically placed banner with a sharp, bold image could not create a fantastic impact. It is not the size of the printed media that makes the difference, but the quality of the print and the message you choose to share! At AGMedia we have extensive experience in print and installation of outdoor media for a wide range of clients, and pride ourselves on producing the highest quality work with exceptional service. Through many years of work within the industry, we have come to understand what works and what doesn’t.

For an effective outdoor media campaign, the recipe for success includes a great location, a great banner printed to a high standard with exceptional clarity, and a punchy message with great color and imagery. Although size can come into the equation, it will not make or break a campaign.

So the next time you are looking to produce an outdoor media campaign, talk to us at AGMedia.