It’s Not What You Say, But The Way You Say It!

What To Say Through Outdoor Advertising

You’ve no doubt seen advertising before and thought “Wow that looks great”. Conversely, you’ve probably also seen advertising that you have to look twice at because you think it has really missed the mark. Perhaps it is too busy, there is too much information, or maybe you don’t really understand what it’s advertising! You’ve often heard that the placement of commas can give the same sentence completely different meanings, with the old joke how punctuation saves lives “Let’s eat Grandma” or “Lets eat, Grandma” . It’s an extreme example but simple mistakes can often make the difference between a great campaign and one that fails to ignite interest. But at AGMedia, we do our best to ensure your graphics and chosen outdoor media hit the mark.

Simple Outdoor Advertising

Whether you choose to opt for a City Light Pole Banner Campaign along the streets of busy suburbs, exterior building banners, interior building banners or across the street banners, the visuals need to be impactful and copy correct. As a rule of thumb for getting your copy correct on any outdoor media design, stick to very simple messages – the more text you have, the more likely it is that people will miss vital details or forget what you have written. A really memorable, punchy statement, or simply the event title as a headline can work well as an impactful message. Once your design is ready and you are happy, proofread! You may have read it yourself hundreds of times, but a fresh pair of eyes is far more likely to detect any hidden spelling or grammatical errors, or may just have some great ideas for improvements.

If you are struggling for copy and design ideas, talk to our experienced team at AGMedia for support and guidance with your outdoor media campaign.