Heading Back To School – Making The Best Of The New Start For Retailers

The school holidays are drawing to a close, for parents with their children at home they can breathe a sigh of relief, and for kids it is time to meet new tutors, get together with their friends again and start their new school year. For retailers, the end of the school holidays and the start of a new year is a fantastic selling opportunity. It is a promotional window that repeats each year without fail and there are purchases during this period that could be seen as “school essentials” that will draw your customers in store, and while they are visiting, it is your chance to use retail marketing tools to demonstrate your other product ranges. Every student needs new books, pens, gym shoes, and day to day supplies for starting back the new year, but had they thought about a new rucksack, maybe new clothing? AGRetail can help you find marketing ideas to help boost your sales.

Retail Marketing For Back To School

There are plenty of marketing ideas you can use to help your customers choose your store for their back to school products, and it is your opportunity to boost loyalty to your store. Using window graphics to highlight your offers, such as 25% off school must haves, or buy 2 get 1 free on gym equipment, you can attract customers who are passing to come in store. With AGRetail window graphics, you can apply the marketing campaign on the glass panels yourself, and at the end of the promotional period, you can remove them yourself, roll them up and store them for next year, leaving no residue. It’s also a great idea to place your school essentials near to other ranges ,for example, point of purchase displays can be used to highlight anything you are eager to get your customers to look at such as your premium, profitable ranges.             

When it comes to preparing to go back to school, it is inevitable that people will need to visit retail stores to pick up supplies. So join with AGRetail to boost your all round sales!