Printed Marketing Materials – Do We Still Need Them In The Digital Era?

Thinking back over the past decade, the marketing mix has changed more significantly than probably any other time in history. Those in sales will remember that the main source of promotional information used to be printed marketing materials. Prior to the emergence of the Internet, downloads, powerpoints and social media, of course. From brochures to leaflets and flyers to presenters. Brand managers relied upon printed channels to disseminate branding and product information to the end user, buyer or stockist. For many areas of industry, there is still a need for printed media. So how do you produce high quality printed media and keep a consistency from your store and branding through both digital and printed channels?

Printed Marketing Materials For A Digital Retail Era.

Stockists for new product lines often prefer a printed brochure detailing the USP and showing the range in full to refer back to as many times as needed. These are also ideal for board meetings and discussions with buyers. Or similarly for consumers, when they pop into store. There may be promotions across a large store and taking home a promotional flyer in their bag or handed to them as they leave can attract them back into store. Especially if it shows everything they missed. Correctly used, printed marketing material can actually enhance the efficacy of your Instore experience and branding.

At AGRetail we offer digital and litho printing. We can cater to your individual needs from a short run through to a national promotional campaign. We can also advise on design and branding to ensure your printed media compliments the retail and online experience. From the retail specialists who bring you innovative store fronts, retail barricades and in-store graphics, AGRetail can meet the complete marketing and promotional needs of every retail store. Meaning you can combine both digital and printed marketing materials for a bulletproof campaign.