Do images capture attention in outdoor media?

You’re advertising your latest event or production, the aim of your outdoor media campaign is to be noticed. Once you have the attention of your audience, it’s easy to get your message across and attract the right people to your event. But what is the best way to get the attention of busy eyes driving to work or their daily business? Images!

Photos and Images in outdoor media

Photographs are naturally attractive to the eye – people are drawn to images of other people, particularly those looking happy, or celebrities. Animals and nature are also popular and, chosen correctly, can be highly emotive. Could you resist a tiny, wide eyed kitten promoting an animal rescue event? However it is vital that the balance is kept right – If, when designing an outdoor media campaign, you use an image which is too large, too bright or overwhelming, it can have the opposite affect and can distract the viewer who will only see the image and the rest of the message is lost.

Getting the balance right

At AGMedia we are specialists in outdoor media, having produced thousands of city light pole banners, building banners and over the street banners, we understand what works for our clients. And when our clients return year on year, priding ourselves on delivering an exceptional service, we know we get the formula right. If you’re introducing outdoor media into your marketing mix and want to get the very best from your campaign, think about images and photographs that best promote and represent your business while leaving a lasting impression. We can help with design and ensuring the balance of text and image is right for you!

For an impactful outdoor media campaign that ticks all the boxes, talk to us at AGMedia today.