Color and contrast in outdoor advertising
When commissioning outdoor advertising, whether this be Across the street banners, City Light Pole banners or building banners, you want your message to be seen clearly and, of course, remembered. We know that the text copy that you use is important, but did you also know that the color schemes that are chosen can make a big difference to readability and interest.
In addition to the color scheme you decide upon, the contrasting colors of the text can make all the difference when it comes to visibility and how easy it is for the text to be read. For example, red and green might seem like a festive combination, but when combined one on the other, it can be very difficult to make out the letters causing a quivering optional illusion. However, yellow on blue or white on black, can be easily read with no mistakes.
Color Combinations for maximum impact
When creating a banner or outdoor media with AGMedia, we have a wealth of experience to help advise on the best options for your promotional campaign. However, there are some basic principles that apply when working with color.
Color messages have subconscious meanings that are universal, the levels of brightness influence how they are seen by the consumer, but it is important to consider their meanings when selecting colors for your campaign.
- Red is thought to be motivational and trigger action
- Yellow is thought to be optimistic but should be used with care as can be off putting if too bright
- Purple is thought to be regal and associated with premium brands and generates feelings of exclusivity
- Blue is associated with calm and reassurance – for this reason, it is commonly used in healthcare.
- Orange is thought to increase appetite and is a popular choice for food
- Dark Green is thought to invoke feelings of the future and sincerity – it is often used for financial establishments for this reason.
Remember that whatever color combination you choose for your outdoor advertising, AGMedia use advanced and innovative printing techniques to bring you clarity and a stunning finish. Talk to us today to find out how we can help you.
