.Last week, the United Kingdom held a referendum which concluded with the country voting to leave the European Union. Also known as Brexit. The next steps of this process involve the UK must [...]
Customer loyalty is something that most retailers strive for. Yet it eludes many established stores, even National chains and those with long histories. Consumers are driven by many different [...]
It’s impossible to have missed the current election campaign in full force. It is well and truly Election Year! As President Obama completes his final term in office, Donald Trump and [...]
We’ve all come across the screaming toddler in the grocery store. He doesn’t want to be there and he will make sure his parents know it! But think about how much the average family [...]
Thinking back over the past decade, the marketing mix has changed more significantly than probably any other time in history. Those in sales will remember that the main source of promotional [...]
Whether overseeing branding for a small independent store or monitoring adherence to brand guidelines, consistency in brand image is of utmost importance. Whether it be a national retail or [...]
“Less is More.” It’s one of those phrases we’ve all heard, but have you ever thought about it in context. Over a prolonged period, clutter can build up within a retail [...]
The seasons change so rapidly in retail. Christmas, Valentine’s, Mother’s Day, and before you know it they have come around again. For many people Summer is their favorite time of [...]
You’ve seen the quiz. You are shown a tiny segment of a brand logo and, from only a snippet, you are challenged to guess the brand. Pepsi, Coca-Cola, Target. They are all recognisable by [...]
Malls and shopping centers are the shopaholics’ dream place to visit. Store after store, just door to door from each other, every possible type of shop you can imagine. And often [...]
