Black Friday, the day after Thanksgiving, established as the height of the retail sales calendar. The day you could grab bargains over and above anything else you will see again. But over the [...]
Traditionally this time of year can be unpredictable. Linked to the economy, income, global events and disasters, there can never be a sure thing when it comes to retail sales. The “must [...]
It was always going to be a controversial election. Polls were uncertain even days before but when it came to election night, Mrs Clinton just did not make achieve the results she needed and [...]
There have been months of speculation over who will become president, and the polls are still undecided, but the time is nearly here to make your choice. Whichever way the nation votes, the [...]
If you’re fortunate enough to work in a profitable retailer, where there are opportunities to expand into new areas, change within the store can be a busy and disruptive process. Customers [...]
Offering the right promotions for your customers has always been tricky. Cut prices too much or too often and people will start to question whether you were overpriced in initially, potentially [...]
The past 10 years have represented a huge shift in the way that consumers seek out information and shop. From the early days of dial up Internet to today where searching for prices and places are [...]
Realistically, no retail business can expect consistent trade all year round, seasonal lulls, economic situations, and external factors that cannot be predicted, for example, product recalls. But [...]
It’s sometimes easy to forget that although when marketing toys, you’re appealing to children, you need to be able to ensure you’re meeting the needs of the adults who are [...]
It’s the gateway to your retail store, the open invite for customers to decide to visit you over your competitors and it’s the image you portray – Your Storefront! No doubt you [...]
