Digital advertising is the way forward… So where does outdoor media fit in?
Wherever you turn you are faced with digital devices – tablets, phones, even smart watches, there are so many channels of communication now it is hard to keep up. When it comes to advertising an event or place to visit online, it can be difficult to find get information you require to your target audience in a midst of online traffic. You may think, when people look for information, in today’s digital climate, that they refer only to their phones or Google search, but what triggers the search? That’s where outdoor media comes in!
Outdoor Advertising – Sewing The Seeds of an effective campaign
Outdoor media has a prominent place in marketing campaigns even in today’s digital age. Driving down a Main Street in LA, city light pole banners not only give people the idea of searching an event on their phones, but placing relevant social media links or a QR code on the outdoor advert point them in the right direction of actually completely a booking. Ideal for Windows, banners or anywhere in a mall, placing a clear image and title of the event give your potential audience the information they need to make an Internet search. At AGMedia we specialise in outdoor media that works. Designed, printed and installed to your chosen specifications, we have extensive experience in working with prominent clients, and generating results.
If you want to make outdoor media work alongside digital marketing, talk to us today.