Outdoor Advertising in the City
If you think about some of the busiest areas of cities, LA, New York, Chicago, Washington and Las Vegas, you sometimes think of people rushing around, to and from work in a hurry and back to back traffic. When you are planning a marketing campaign for an event, cultural gathering, opening or performance, outdoor media could be an option, but you think how could outdoor advertising work when people are in the mindset of rushing? Well that’s where AGMedia can help with the use of innovative City Light Pole banners!
Outdoor Media in Action
Considering some of the more conventional advertising routes – printed pages in newspaper or magazines, leaflets handed out and even TV and radio advertising – it is inevitable that the channel is limited in exposure and the audience it reaches. You may be able to specify the audience you want to get to, but what are the chances of them reading your advert in a magazine between many others? Research suggests that the average printed advert has less than 2 seconds to grasp the attention of the reader and, if they don’t notice it the first time, they are unlikely to go back and look again. When it comes to City Light Pole Banners, these are printed to your specifications (but with years’ of experience, we have come to understand what works and what doesn’t, so we are always on hand to offer advice if you need it!) and can include information about your local or cultural events, and images to attract your customers. Unlike printed advertising or TV and radio, you have far more than 2 seconds to catch people’s attention. Situated on a busy thoroughfare, it may even be the case that your potential visitors and customers will pass your city light pole banners more than once a day, over multiple days. This is a great way to help them recall your message and, even if they are not interested themselves, it will be on their mind when friends are talking and they are much more likely to recommend to others when it comes up in conversation.
Designed, manufactured and installed by LA Based company AGMedia, specialists in Outdoor advertising, with extensive industry experience, they can help make your campaign work for you. Call our friendly sales team today.
