Outdoor Advertising – we’ve never tried it before, is it really worth it?

You’ve tried printed advertising – with less than 2 seconds for your viewer to decide whether they want to read more, this can be a notoriously variable in success. You’ve tried online Pay Per Click – but with high levels of competition, you’ve found your budget is overspent and conversion low.

So what other options are there for advertising?  Well, there is an option that can reach thousands of people every hour, and can offer a new perspective for advertising – outdoor media.

What are the benefits of outdoor media?

Unlike many forms of advertising, outdoor media is in a privileged position of allowing viewers to repeatedly view the message without the consumer having to actively access it. Imagine a commuter on the busy LA streets, they will pass a stream of city light pole banners twice a day at least 5 days in a week, more if they go home during the day. On average, considering city traffic, outdoor media has a viewing window of up to 2 minutes versus 2 seconds of a printed advert. This significantly improves recall of the advert, which, in turn, improves the probability that the viewer will act on what they have seen. Outdoor advertising is also particularly useful for events that will appeal to a wide demographic. During the course of one day, there will be a huge variation in the audience that pass city light pole banners or over the street banners, from business travellers first thing in the morning, through to moms and school children later in the morning. When a message can appeal to every group that passes the chosen outdoor media, utilising outdoor advertising can be an incredibly cost effective way to reach a larger audience.

To find out more about how outdoor advertising can benefit your latest promotional campaign, or your event or community, talk to our friendly team here at AGMedia today