Advertising Options – How can you increase the reach of your message?

When we think of advertising options, often printed press such as newspaper and magazines spring to mind, and television commercials. But unless you have an extensive budget, this is not always an option, and is it the most effective way to reach your audience?  On average, you have less than 2 seconds to catch the attention of a reader when placing a print advert with more than 50% turning the page after 1.5 seconds. Not great statistics! Similarly, a TV advert can only work if the viewer is watching and if it doesn’t attract attention they have the power of the remote. So what about outdoor media? Unmissable, repeated exposure and a blank canvas – could this be a better advertising option?

Outdoor Advertising – it gets results!

Think about how many people pass the light poles down many of the main routes in the city each hour? Think how many people drive past your store, auto dealership or college over a day? Thousands, many of these repeat visits, twice a day if on a main route to work. So, imagine what it would be like to place advertising in front of these eyes?  70% of people report that they notice outdoor advertising, and if you ensure you have a killer image, copy and color, you have a great opportunity to capture the attention of a great proportion of the audience. And at a fraction of the cost of printed press or TV advertising.

Sounds like it’s worth a try? AGMedia are specialists in outdoor advertising including city light pole banners, building banners, window graphics, over the street banners and grand opening kits for stores. Available in custom printed designs and sizes, tailored to your needs, we can help you design, print and install an eye catching, impactful campaign that’s works. Give our friendly sales team a call today to find out about the options to make your advertising campaign a success.